On-air ad time restrict in India

Telecoms Regulatory Authority of India (TRAI) has restricts on-air ad time in India. TRAI has notice broadcasters to limit on-air advertising-time on their channels to a maximum of 12 minutes per hour.

The decision comes after prolonged consultations TRAI had with broadcasters, consumer groups, and cable operators. But the regulator’s move has drawn a fierce backlash from the broadcasters.


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